My recent success

In a exciting pivot, I led Tupperware's repositioning in the UK after a 20-year hiatus. This delicate process required a careful blend of traditional brand values and innovative digital strategies. Using our DTC platform, TupperwareDirect.com, as a digital sandbox, we carried out a series of rapid tests to validate product-market fit. Through a relentless process of iteration, we were able to fine-tune our offerings and optimize our conversion funnels. With our digital foundation solidified, it was time to scale. We employed a two-pronged approach, leveraging strategic influencer partnerships and unique direct response TV campaigns. This approach offset the high costs associated with scaling digital advertising, ensuring we maintained healthy margins. Our deft repositioning led to a successful resurgence of Tupperware in the UK, extending it's reach in millions of homes and driving a significant increase in sales. Lesson: A successful repositioning in the market necessitates agility, innovative digital strategies, and a harmonious blend of traditional and contemporary marketing techniques. For more details on the strategies and tactics employed, dive into the full Tupperware case study here.

How I Helped Guide Big Chill Appliances to Unlock Direct-to-Consumer Sales and Transform into an Eight-Figure Powerhouse